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Who We Are

Established in 1983 as the Tourism Council of the South Pacific, the Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region.

Its 21 Government members are American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tokelau, Tonga, Tuvalu, Vanuatu, Wallis & Futuna, Rapa Nui and the People’s Republic of China. In addition to government members, the Pacific Tourism Organisation has about 200 private sector members.

What we do


“Sustainable tourism development through innovative partnerships”

Linked to this, SPTO’s goals are:

  • To improve air and sea access to Islands
  • To Enhance brand “Pacific”
  • To develop capacity of Government and private sector for sustainable tourism

The Vision for Tourism

“Our Pacific Islands’ empowered and benefitting from sustainable tourism”

Strategies and Framework

Pacific Tourism Organisation Strategic Plan 2020 – 2024

Pacific Tourism Organisation Strategic Plan 2020 - 2024 document

Pacific Sustainable Tourism Policy Framework

Pacific Sustainable Tourism Policy Framework document

Pacific Tourism Statistics Strategy 2021 – 2030

Pacific Tourism Digital Strategy 2021 – 2025

SPTO Products and Services

SPTO’s goal is to develop tourism through the delivery of products and services that satisfies its’ members needs. The SPTO aims to be a customer-focused international organisation, which is self-financing based on the delivery of identified value propositions. In order to achieve this, SPTO has member-driven work programs and adopts a commercial approach to the operations and activities of the Organisation. This ensures that the SPTO adds value to the activities of its government and private sector members.

SPTO offers the following range of products and services:


  • Regional Statistical Analysis
  • NTO Bi Annual Benchmarking Survey
  • Quarterly Market Intelligence Summary
  • Market Sector Studies
  • Membership Weekly Newsletter


  • Regional Branding
  • Overseas Representation
  • Travel Show/Road Show Coordination and Facilitation
  • Regional Collateral Material
  • Regional Tourism Magazine
  • Web site development and promotion
  • Internet Marketing
  • Lead Generation
  • Tourism Products Database
  • Internet and Marketing Training / Consulting

Membership Services

  • Product Promotion via SPTO ’s Website
  • Member Discounts
  • Photo Library
  • Banner Advertising
  • Database Marketing
  • Regional Tourism Conference
  • Training Facilitation and Implementation
  • Industry and Stakeholder Workshops
  • Bi-annual Regional Tourism Conference
  • Regional Tourism Policy and Planning
  • Technical Assistance
  • Project Management/Implementation Services
  • Consultancy Database
  • Pacific Tourism Investment Guide

The Future

SPTO will continue to play a pivotal role in the regional coordination of the tourism sector. We will continue to work closely with both government and private sector members to coordinate regional marketing, planning, investment and human resource development activities.

The  SPTO is committed to achieving the sustainable growth of the sector as encompassed in the regional Vision for tourism. We will facilitate the achievement of the regional Vision, in partnership with governments, the private sector and the donor community, for the benefit of the people of the Pacific.

Pacific tourism organisation Head Office

Level 3, FNPF Place, Victoria Parade, Private Mail Bag, Suva, Fiji Islands.

Tel : (679) 330 4177 Fax (679) 330 1995 email :

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