An Exceptional Grant for Tahiti Tourisme

By awarding this supplementary grant, Tahiti Tourisme will be able to deploy additional actions on all the markets, in order to guarantee an increase in tourist visits.

These funds will be used by Tahiti Tourisme for:

• Deploy its promotional campaigns at a higher level than last year.

• Continue to invest on the brand Tahiti And Its Islands and thus increase the visibility of the destination

• Strengthen its operational marketing and communication tools

• Optimize the reception and information area at the strategic places of tourist visitation and have the human resources to carry out these operations.

• Capitalize on high-impact events and further penetrate European markets and the Canadian market.

• Contribute more strongly to the development of the segments defined as “market niches” (sailing, home liners …).

 
(Source: Tahiti News Weekly Tourism 21 December 2016)