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Samoa Blog Posts

Fai Meaalofa campaign targets diaspora in key markets

In efforts to further boost domestic tourism, Samoa Tourism is developing a campaign which will target overseas based Samoans with the aim to further assist the local tourism industry. The Campaign, known as ‘Fai Meaalofa’, will utilize the available platforms that are currently used by the VFR segment across source markets to purchase goods and ... read more

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Industry Assistance with Equipment handover

Samoa Tourism Authority (STA) handed over tents and camping equipment to the value of $38,000 to the Samoa Hotel Association (SHA), Savaii Samoa Tourism Association (SSTA) and the operators of Mt Silisili trail at Aopo. The tents and camping equipment (inclusive sleeping bags & tents) were donated to the Authority by various partners and these ... read more

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Adventure highlighted in Try Something Different domestic campaign

Samoa Tourism Authority recently launched the second video in its “Try Something Different” campaign to further push domestic tourism and stimulate demand.  The campaign encourages locals to rediscover their backyard and try different experiences. The second video highlights a range of adventures. From catching your own fish to trekking along lava cliffs, paddling in traditional ... read more

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Vaccine roll-out bodes well for travel-ready preparations

The community roll-out of Samoa’s Covid-19 vaccination drive got underway earlier this week. Faamatuainu Lenatai Suifua, Samoa Tourism Authority CEO said that ‘the roll-out to the community is a welcome development especially as efforts at the industry-level are well underway to ensure Samoa is in a position to welcome and host visitors when borders eventually ... read more

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Samoa Tourism Authority upholds Samoa’s presence through Social Media

The Samoa Tourism Authority has embarked on a revitalised Social Media Growth Plan to drive engagement and grow its follower-base. The two-pronged plan will see additional support and investment in the areas of sponsored posts and content strategy. With ongoing travel restrictions and the opportunity to experience Samoa virtually, social media more than ever has ... read more

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