New Zealand rugby player Sonny Bill Williams shared his love for Fiji and its people on his social media platforms. He posted pictures of his stay with family at the Fiji Marriott Resort Momi Bay, his hike up the Sigatoka sand dunes including a horseback ride with Sautabu villagers.
He posted a total of eight Instagram posts which he also shared on his Twitter and Facebook page. He described how beautiful and welcoming Fiji was.
In his final post before departure, Williams thanked Fiji Airways for looking after his family.
Important tourism stakeholders are taking this strategy seriously, although it is difficult to gauge the impact of how celebrities and influencers draw visitors to Fijian shores. Recently, Tourism Fiji brought Bollywood actress Iliena D’Cruz to share her Fijian experience with her social media followers.
Social media posts of celebrities, who visit Fiji on their own, are an added bonus to Fiji and Fijian tourism as a whole.
(Source: Travel and Tour World 18 July 2017)
