Destination Specialist to Share Market Trends and Insights at Fijian Tourism Expo

Nadi, 04 May 2022 – A destination development strategist with over 18 years of experience working with countries throughout the globe, will be at this year’s Fijian Tourism Expo (FTE) to share the latest key insights and tourist market intelligence with local tourism stakeholders and international delegates alike.

Mr Oliver Martin, from Twenty31, an international consulting firm based in Canada, will be in Fiji to speak at the upcoming FTE event and will hold two industry-wide sessions and several smaller working group sessions throughout the three-day Expo.

Twenty31, with support from the Australian Government’s Market Development Facility (MDF), is providing technical assistance to the national Tourism Statistics Taskforce (TST) through the provision of the latest tourism data trends and analytics for Fiji’s key tourism source markets, including Australia, New Zealand and America.  The TST is made up of representatives from the Ministry of Commerce, Trade, Tourism & Transport, Tourism Fiji, and Fiji Hotel & Tourism Association.

Permanent Secretary for Commerce, Trade, Tourism & Transport and head of the TST, Mr Shaheen Ali said, “Global tourism – as an industry ecosystem – has become relatively more complex. The behaviour of visitors has evolved, and markets are rapidly responding to this change. As policymakers and businesses, we need to keep track and respond appropriately. I’m certain the expertise Twenty31 brings to the FTE will be as insightful and informative for our industry partners, as it has been for us. So, I encourage tourism stakeholders to take advantage of this opportunity to attend these sessions at the upcoming expo.”  

Mr Martin has assisted over 50 tourism management organisations to develop sustainable growth plans. While in-country, he will also conduct an exclusive session with TST members on how to make the most of the new live tourism sentiment dashboards that have been set up for Fiji to inform tourism policy and strategy in an ever-changing market.