Fiji Tourism Appoints Saatchi & Saatchi New Zealand As Its New Global Brand AgencyFiji Tourism Appoints Saatchi & Saatchi New Zealand As Its New Global Brand AgencyFiji Tourism Appoints Saatchi & Saatchi New Zealand As Its New Global Brand AgencyFiji Tourism Appoints Saatchi & Saatchi New Zealand As Its New Global Brand Agency
  • Who We Are
    • About Us
    • Organisational Structure
    • Board Directors and Members
    • Procurement
    • Vacancies
    • Contact Us
  • What We Do
    • Our Work
    • Work with Us
  • Membership
    • Member Benefits
    • Member Listing
    • Become A Member
    • Membership Terms & Conditions
  • Sustainability
    • Overview
    • Framework
    • Initiatives
    • Publications
  • Marketing
    • Overview
    • Initiatives
    • South Pacific Specialist Program
    • South Pacific Tourism Exchange
    • Resources
      • Promotional Brochures
      • Publication
      • Gallery
  • Research
    • Overview
    • Publication
    • SPTO Knowledge Hub
  • Blog
    • SPTO News
    • Sustainable News
    • Industry News
✕
            No results See all results
            • Home
            • Fiji
            • Fiji Tourism Appoints Saatchi & Saatchi New Zealand As Its New Global Brand Agency

            Fiji Tourism Appoints Saatchi & Saatchi New Zealand As Its New Global Brand Agency

            February 28, 2018
            Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017.

            Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New Zealand, North America, Asia and Europe. The agency will work with its network and Publicis Groupe partners to deliver a seamless brand experience across multiple locations.

            Tourism is of great importance to the Fijian economy, contributing over 30% of the nation’s GDP. The tourism industry also provides employment directly and indirectly to an estimated 112,000 Fijians and is the fastest growing industry in terms of employment.

            Says Matt Stoeckel, CEO, Tourism Fiji: “The standard of pitching from all agencies across the board was very high, but Saatchi & Saatchi quickly showed us they really understood the destination and our vision for the future. We were looking for a long-term partner who would challenge us and we think we’ve found that in Saatchis.”

            Says Paul Wilson, managing director, Saatchi & Saatchi NZ: “We feel very fortunate to be working with Tourism Fiji, showcasing this jewel of the Pacific to a global audience. The team has been fantastic to work with throughout the entire pitch process. They are ambitious and collaborative and we’re really looking forward to partnering with them on this exciting next phase.”

             

            tourismfiji_logo

             

            (Source: TravelWireNews Press Release 27 February 2018)

            The post Fiji Tourism Appoints Saatchi & Saatchi New Zealand As Its New Global Brand Agency appeared first on Discover the South Pacific.

            Source: Blog

            Share
            0
            webmedia
            webmedia

            Related posts

            May 25, 2023

            South Pacific Tourism Exchange Makes A Triumphant Return With A Focus On Digital Transformation


            Read more
            May 3, 2023

            Fiji Airways Announced as the Platinum Partner for 2023 South Pacific Tourism Exchange


            Read more
            April 28, 2023

            Toktok Noumea Confirms Strong Demand For Vanuatu


            Read more
            Get in touch with us

            Discover

            • American Samoa
            • Cook Islands
            • Federated States of Micronesia
            • Fiji
            • Kiribati
            • Marshall Islands
            • Nauru
            • New Caledonia
            • Niue
            • Papua New Guinea
            • Rapa Nui
            • Samoa
            • Solomon Islands
            • The Islands of Tahiti
            • Timor Leste
            • Tokelau
            • Tonga
            • Tuvalu
            • Vanuatu
            • Wallis and Futuna

            Level 3, FNPF Place,
            Victoria Parade,
            Private Mail Bag,
            Suva, Fiji Islands.

            Tel : (679) 330 4177
            Fax (679) 330 1995
            Email : tourism@spto.org

            Disclaimer | Terms & Conditions | Copyright

            Stay Connected

            Sign up for regular updates from the Pacific Tourism Organisation.

            Pacific Tourism Organisation © 2022 All Rights Reserved
                      No results See all results