Fiji Tourism Policy 2025–2035 – Laying the Foundation for Fiji’s First Tourism Act

Fiji is turning a page in its tourism story. With the endorsement of the Fiji Tourism Policy 2025–2035, the nation is laying the foundation for its very first Tourism Act—a landmark step that will modernise the sector and anchor it in sustainability, resilience, and community benefit.

For decades, Fiji’s tourism industry has thrived on natural beauty and cultural warmth, but its legal framework has remained fragmented and outdated. Now, with this policy aligned to the National Sustainable Tourism Framework (2024–2034), Fiji is charting a bold course toward a future where tourism is not just about visitors, but about values.

The policy is more than a document—it is a strategic blueprint. It sets out how Fiji will grow responsibly, elevate its global competitiveness, and meet commitments under the UN Sustainable Development Goals (SDGs), the Pacific Sustainable Tourism Policy Framework (PSTPF), and the 2050 Blue Pacific Strategy.

Implementation of the Tourism Policy aligns with the seven key policy pillars outlined in the document:

• Pillar 1: Regulatory Coherence and Institutional Governance
• Pillar 2: Fiji Tourism Standards Framework
• Pillar 3: Inclusive Participation and MSME Empowerment
• Pillar 4: Environment and Climate Resilience
• Pillar 5: Marketing, Innovation and Creative Industries
• Pillar 6: Destination Planning and Management
• Pillar 7: Tourism Investments and Incentives

The Fiji Tourism Policy 2025-2035 serves as the strategic blueprint for a Tourism Act that will integrate resilience and sustainability standards, establish a governance and regulatory structure, and strengthen oversight and system coordination.

ENDS.

Source: Fiji Ministry of Tourism and Civil Aviation