Fijians Encouraged to Complete Local Tourism Survey

A local tourism survey will be conducted over the next two weeks through Vodafone and Digicel as well as through social media and other electronic platforms.

Data gathered from the survey will be analysed and made available to local tourism operators to better package and price their products for the domestic tourism market.

The online survey, which will be carried out from 8 – 18 December, is organised by the Fiji Hotel and Tourism Association (FHTA) and Australia’s Market Development Facility (MDF), in partnership with Tourism Fiji and the Ministry of Commerce, Trade, Tourism and Transport.

“This is really the first local tourism demand survey being carried out post-COVID-19 and it is such an important exercise because it will allow our tourism operators to better understand the domestic tourist market and the different demands of the various segments. This will help our FHTA members to refine their marketing and pricing strategies for the local market accordingly,” said FHTA Chief Executive Officer, Fantasha Lockington.

“It takes less than two minutes to complete the online survey and I encourage all Fijians to participate because the findings of the survey will ultimately benefit you as a guest through better tailored local packages and offers, and the tourism operators and supply chains who rely on your business to stay open,” Ms. Lockington added.

As an incentive, everyone that completes the local tourism survey will go into a draw to win a one-night stay in a beachfront bure at the Outrigger Fiji Beach Resort; there will be ten (10) winners selected whose names will be drawn on the 18th December, 2020.

To take part in the survey, go to https://fijilocaltourismsurvey.typeform.com/to/rP6PrMUE or click here.

(Source: Fiji Hotel and Tourism Association press release 07 December 2020)