The Pacific Sustainable Tourism Indicators Framework (PSTIF) is designed to measure and enhance the sustainability of tourism in the South Pacific. Developed with the guidance of the IDEEA Group and supported by the New Zealand Ministry of Foreign Affairs and Trade (NZMFAT), PSTIF establishes a comprehensive set of indicators and strengthens the statistical infrastructure for tourism data.

Since its inception, PSTIF has made significant progress. On August 4, an online workshop was held to raise awareness about PSTIF and its practical applications. Facilitated by experts Mr. Mark Loud and Mr. Carl Obst, the workshop brought together participants from SPTO member countries, government agencies, and the private sector, fostering collaboration and knowledge-sharing among stakeholders.

Latest Development

A consultant has been hired to create a digital dashboard for benchmarking purposes. This dashboard, currently in development, will serve as a vital tool for monitoring and evaluating the sustainability of tourism activities in the region, providing real-time insights to guide decision-makers. In May 2024, a workshop was held in Nadi, which was attended by nineteen (19) National Tourism Offices (NTOs). During this workshop, the consultant presented the skeleton of the digital dashboard, showcasing its design and functionality.

SPTO representative also highlighted the importance of the dashboard and encouraged engagement with the project, emphasizing the benefits it will bring to the NTOs.Data collection is in process, involving all NTOs and National Statistics Offices (NSOs), which will be fed into the dashboard to enhance its functionality and effectiveness. This collaborative approach will foster sustainable tourism practices throughout the Pacific region.