
Strengthening Pacific Tourism: Pacific Tourism Organisations Lusia Matairakula Embarked on Ecotourism Internship in Japan’s Cultural Heartland
25 September 2025
Pacific Tourism Organisation to Host 2025 Sustainable Tourism Leadership Summit in Vava’u, Tonga
25 September 2025On the 5th of August, the Pacific Tourism Organisations (SPTO) Division of Sustainable Tourism (DST) joined academics, industry leaders, and community voices at the 2025 Global Sustainable Tourism Conference Academic Symposium at the Sheraton Fiji Golf & Beach Resort. Across six lively sessions, researchers and practitioners shared fresh ideas for making tourism more resilient, regenerative, and rooted in local values. Here’s a quick tour of the highlights:
- The symposium opened with a focus on hospitality, wellbeing, and resident–tourist relationships, asking how tourism can nurture both guests and hosts. Research ranged from service quality in Fijian ecotourism to the wellness potential of island food experiences, and explored how residents’ personal values influence tourism recovery. From emotional solidarity to sustainable hotel practices, the shared message was clear: empathy and cultural sensitivity create stronger, more meaningful connections between visitors and communities.
- · Building on this people-centred perspective, the conversation moved to cultural sustainability and community voices. Speakers from Fiji to the cruise industry stressed that tourism must protect identity, not dilute it. Case studies—from reclaiming culture in Nasautoka Village to community-led planning—showed that when locals help shape tourism development, both heritage and livelihoods are safeguarded.
- Culture naturally connects to cuisine, and the next session highlighted foodways, regeneration, and local livelihoods. Food emerged as a powerful driver of sustainable tourism, with examples spanning Lithuanian culinary traditions and regenerative travel projects in Peru. Presenters revealed how festivals, partnerships, and authentic food experiences can strengthen communities and ecosystems alike, turning local flavours into tools for economic and cultural resilience.
- Attention then shifted to the sea in a session on ocean literacy, blue tourism, and resilience. Here, initiatives ranged from inclusive scuba training for vulnerable groups to coral restoration and carbon-neutral snorkelling routes. These projects demonstrated how tourism can actively protect—and even heal—marine environments while creating memorable visitor experiences.
- Moreover, the focus then moved to Islands’ Inland: Beyond Sea & Sun, challenging the stereotype that island tourism is only about beaches. Panels championed community-based hiking trails, cultural immersion, and farm visits, tackling issues such as food waste, carbon offsetting, and fair revenue sharing. Booking.com’s research added a practical angle, showing that travellers readily embrace sustainability when it is easy, visible, and rewarding.
- Finally, the discussion turned to governance, standards, and measurement, the essential framework for long-term success. Presenters introduced new sustainability indexes for destinations and hotels, along with case studies on embedding measurable impact into tourism governance and stewardship.
Together, these sessions demonstrated that sustainable tourism is far more than a buzzword—it is a global movement blending science, culture, and creativity. For Pacific tourism stakeholders, the insights offered practical pathways to protect islands, enrich visitor experiences, and ensure that local communities thrive for generations to come.





