The Pacific Tourism Organisation (SPTO) is committed to strengthening the Pacific tourism industry through collaboration, partnership, and sustainable growth.
The Industry Membership Programme (IMP) provides a platform for tourism businesses, industry associations, service providers, educational institutions, and supporting organisations to connect with the wider Pacific tourism network and engage in regional initiatives that support industry development.
Through the revitalized IMP, members gain access to opportunities for increased visibility, networking, capacity building, knowledge sharing, and participation in SPTO-led programmes, events, and industry discussions. The programme is designed to align members with the most relevant category and tier based on their business type and scale, ensuring they receive benefits that support their operations and growth objectives.
By becoming an SPTO Industry Member, your organisation joins a regional network dedicated to building a stronger, more resilient, sustainable, and prosperous Pacific tourism industry.
Membership Benefits
| Membership Benefits | What this means? | Commercial Tourism Members | NGOs | Education Institutions | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Sustainable Members $300 | MSME Member $500 | Growth Member $800 | Enterprise Member $1,200 | Strategic Partner $2,000 | NGO Growth Member $1,000 | NGO Enterprise Member $2,000 | Institution Partner $1,000 | Institution Strategic Partner $2,000 | ||
| Marketing, Promotion & Visibility | ||||||||||
| Access to SPTO Image Library | Use selected SPTO destination images for your own marketing materials (subject to guidelines). | ![](https://southpacificislands.travel/wp-content/uploads/2024/11/accept-50x50-1.png"){kind=small} | | | | | | | | |
| Digital SPTO member badge | A digital SPTO badge that can be displayed on members website, social media, and listings to show the business is recognised and trusted member of SPTO. | | | | | | | | | |
| Promotion on SPTO Social Media & Newsletter | Your business will be featured on SPTO’s social media or newsletter to increase exposure. MSMEs features and spotlight x1 per month. T&Cs Apply. |  | | | | | | | | |
| Company listing & featured partner profile on SPTO website | Your business logo is listed on the SPTO website linking to your website. Opportunity to get featured as members on Website. | | | | | | | | | |
| Ready‑to‑use monthly social media & marketing resources | Each month, MSMEs and Enterprise members will receive ready-to-use marketing content, including social media posts, images, captions, and hashtags, to support more professional and effective business promotion. | | | | | | | | | |
| Participation in SPTO-led regional and global marketing campaigns | Opportunity to be included in SPTO regional or international tourism promotions. | | | | | | | | | |
| Storytelling & Destination Promotions | Opportunity to collaborate with SPTO to share your tourism story through blogs, videos or features. T&Cs Apply | | | | | | | | | |
| Opportunity to join the BOD & Council | Strategic Partners qualify to be selected to join the BOD & Council. T&Cs Apply | | | | | | | | | |
| Events, Trade Shows & Networking | ||||||||||
| Access to SPTO trade events, workshops, forums and networking opportunities | Members receive preferential access and member rates for SPTO-organised trade events, workshops, forums, and the South Pacific Tourism Exchange (SPTE), providing opportunities to connect with buyers, industry stakeholders, tourism boards, and partners, while staying informed on industry trends and business opportunities. T&Cs Apply. | | | | | | | | | |
| Partnership Opportunities with Tourism Boards & Industry Stakeholders | Opportunities for members to collaborate with National Tourism Offices, tourism boards, and tourism stakeholders on regional initiatives and promotions. | | | | | | | | | |
| Access to Regional Tourism Consultations & Initiatives | Opportunity to contribute to regional tourism discussions and initiatives that support the sustainable growth and development of the Pacific tourism industry. Eg. aviation and connectivity. | | | | | | | | | |
| Capacity Building, Training & Knowledge Sharing | ||||||||||
| Discounted face-to-face participation at Tourism Training Programmes | Members receive reduced fee to participate in SPTO coordinated training on marketing, advisory, storytelling, research & statistics and tourism business development. T&Cs Apply | | | | | | | | | |
| New edition - SPTO Exclusive “Success” Guides | Practical guides for tourism operators across the Pacific, providing short and actionable insights on tourism marketing, research, sustainability, and basic financial literacy to support business growth. | | | | | | | | | |
| Online Tourism Training Programmes & Advisory Support with SPTO Stakeholder/Partner | Access to online training on marketing, sustainability advisory, storytelling, research & statistics and tourism business development. | | | | | | | | | |
| Online Training (Micro‑Learning) - Basic digital marketing guidance (website, social media tips) | Short, practical 5-minute videos designed for busy MSME & Allied members schedules, delivered monthly and covering topics such as marketing, social media basics, and simple AI tools to support day-to-day business operations—helping MSMEs & Allied members present themselves professionally and operate more efficiently online, without duplicating existing digital service providers. Access to Tovuti LMS | | | | | | | | | |
| Participation and Speaking Opportunity at SPTO coordinated events. | Members receive reduced fee to participate and opportunity to speak/present at SPTO coordinated events. T&Cs Apply. | | | | | | | | | |
| Sustainability & Community Engagement | ||||||||||
| Access to sustainable tourism webinars and workshops. | Participate in webinars and workshops, share insights, partnership opportunities for joint campaigns, eco-friendly programs and regional initiatives. Webinar recordings will be available exclusively to members. T&Cs Apply. | | | | | | | | | |
| Access to sustainable tourism resources, reports, and information via Sustainable Portal | Members gain access to sustainable guidance, insights, and case studies without needing to travel. | | | | | | | | | |
| Promote your sustainable tourism initiatives (spotlight/feature your company) | Feature in newsletters, social media, or websites that highlights what you’re doing to support sustainable tourism. T&Cs Apply. | | | | | | | | | |
| Digital & Business Support | ||||||||||
| SPTO JobsLink registration and promote tourism job opportunities with Strategic Partner | Ability to promote tourism job opportunities through the SPTO JobsLink platform. | | | | | | | | | |
| Digital Marketing Guidance - Get expert tips to boost your website, social media, and online visibility — plus access to SPTO’s trusted digital partners for bigger upgrades. | Digital Marketing Guidance on improving online visibility, website advise and social media tips. Note: For additonal services that may require website revamping & development, booking systems etc. Members will be referred to SPTO's Digital Partner | | | | | | | | | |
| Education, Research & Talent Development | ||||||||||
| Access to Tourism Publications | Members can access SPTO tourism publications and research resources. | | | | | | | | | |
| Participation in Tourism Research Initiatives | Opportunity to participate in tourism studies and regional research initiatives. | | | | | | | | | |
| Student Internships opportunities with SPTO | Connect with tourism students for internships or industry learning opportunities. T&Cs apply. | | | | | | | | | |
| Discounted online and face-to-face participation at Research Training Programmes | Members receive reduced fee to participate in both face-to-face and online SPTO coordinated research training including trainings on statistical softwares SPSS and NVIVO. T&Cs Apply. | | | | | | | | | |
| Access to limited features of tourism data dashboard | General access to digital marketing indicators and sustainable tourism data sets as and when available. | | | | | | | | | |
| Indicators: | ||||||||||
| Included | Not applicable | |||||||||