Executive Summary

This report provides an analysis of the International Visitor Survey (IVS) data from July to December 2024 to understand the visitor experience and gain insights into Yap state tourism industry.

Key findings include:

1. Visitor Profile: The majority of visitors to Yap were from the United States (38%), followed by other Pacific Islands (18%) and Guam (12%). Among the respondents, 2% were aged 70 and over, and the average household income ranged between USD 150k and 200k. Most visitors travelled with their partner or family, while a smaller proportion travelled alone or with friends.
2. Visitor Characteristics & Preferences: The top three purposes for visiting Yap were holiday and leisure (50%), business, conferences or meetings (41%), and visiting family and friends (5%). The average length of stay was six nights, with 33% of respondents being first-time visitors. Popular activities included sightseeing, hiking, kayaking, snorkelling, beach relaxation, and diving. Visitors also appreciated the local cuisine and warm hospitality.
3. Information & Decision Making: Word of mouth (43%) was the most influential source of information for visitors, followed by other sources (21%) and social media (12%). Key factors influencing the decision to travel to Yap included its warm and sunny weather, sense of safety, and quiet, relaxing atmosphere.
4. Visitor Spending & Impact: The average prepaid expenditure per person was USD 1,036, while the average local spend per person per day was USD 1,196. An estimated 40% of this spending returned to the local economy. Expenditures were primarily on accommodation, food and beverages, and activities. Overall, the tourism sector had a significant impact on Yap State, supporting local businesses and generating employment.
5. Visitor Satisfaction: Visitors reported high levels of satisfaction with their experience in Yap, particularly appreciating the friendly locals, rich history and cultural experiences, as well as the range of activities and attractions. Areas identified for improvement included infrastructure, airport and flight services, and the availability and quality of restaurants and cafés. Despite these challenges, 96% of visitors indicated they would recommend Yap to family and friends and expressed a strong willingness to return.

The report also highlights areas for improvement, including public services and infrastructure, food and water supply, availability, and environmental cleanliness. Despite these challenges, 97% of visitors expressed that they would recommend FSM Yap to their family and friends and showed a strong willingness to return.