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17 January 2018
The month of December and the Christmas festive season is one of the most challenging time for the airline operation in providing its services for the people and as of Christmas 2017 the airline encountered these challenges early on.
The Commercial Division of the airline were right on the money; making every encounter the golden opportunity for generating extra cash flow and revenue for the airline.
Statistically, some of the challenges met by the airline as per indicative KPI (Key Performance Indicators) below included;
Network KPI: comparisons December-2017 to December-2016 operations;
1. -34% growth in ASK
2. -25% growth in RPK
3. -14% growth in Total Frequency of services provided
The dynamic reaction of the airline to meet these challenges and to continue providing its safe and reliable air transportation services to the Kingdom of Tonga produced some very good results;
Network KPI: comparisons December-2017 to December-2016 operations;
4. 14% growth in PLF
5. 5% growth in Sales Revenue
1. 46% growth in RASK
2. -6% growth in CASK
3. 290% growth in Operating Margin
From these outstanding results also gave credit to the spirit of Christmas and togetherness residing within every aspect of the operation.
That is; the inspiration from the desk of the CEO and his management team to all operational levels. Consequently the month of December and its challenges were successfully met with all available resources at the airlines disposal.
The strategy of balancing off the commercial drive to meet directional demand for air travel (inter alia) versus all of the operation constraints encountered; pays off at the end.
Although trade off in the endproduct costs offered to the market versus it’s quality, nonetheless to sum it up; success comes in the way of the overall services provided to the Kingdom of Tonga, in which our passengers enjoyed in less time travelling and more time with family.
What else is there to be concluded but simply put the airline saved Christmas.
The post How REALTonga Saved Christmas appeared first on Discover the South Pacific.
Source: Blog
