The Pacific region – Australia, New Zealand, Fiji, New Caledonia and Samoa – is the first to launch the new Club Marriott special membership program involving 25 hotels, including Sydney Harbour Marriott Hotel, The Westin Melbourne and Surfers Paradise Marriott Resort & Spa.
The launch of the new Club Marriott, combining Club Marriott, Eat Drink & More and Star Privilege, goes beyond food & beverage, with the hotel group hoping to build an even stronger loyalty base that recognises guests with exclusive events, experiences and a sense of community.
“With the new portfolio of brands under Marriott International, loyalty is the key driving force that will allow us to cut through the competition,” said Peggy Fang Roe, Chief Sales & Marketing Officer, Marriott International, Asia Pacific. “Club Marriott gives us the platform to drive loyalty that extends even beyond a stay, via rewarding and recognising the ‘local member’ through exclusive benefits and memorable experiences across a vast variety of brands.”
Members can enjoy 20% off food & beverage and best available room rates at all participating hotels in Asia Pacific. Even when members are not travelling, they may continue to benefit from room privileges such as complementary stays, upgrades and spa, fitness and wellness vouchers. Members will also be personally recognised on special occasions, from catering discounts for those important dates and invitations to exclusive member events. Club members’ children will also be treated to parties and surprises.
Following the launch in the Pacific, the new combined Club Marriott program will roll out in the rest of the Asia Pacific regions starting in Mainland China, Hong Kong, Macau, Singapore, Malaysia, Vietnam, Guam, Indonesia, India, Japan and Korea throughout June, July and August. The Philippines will launch the program in November and Thailand by December this year.
“With over 200,000 members today and growing, the new Club Marriott combined program has evolved as the preferred Hotel Dining Loyalty Program,” adds Ralph Frehner, Vice President, Food & Beverage, Marriott International, Asia Pacific. “By offering locally relevant benefits to members, we aim to continue having a sharp focus on positioning our hotels as the favourite destinations where locals go to meet, eat and drink.”
Marriott International, Inc. (NASDAQ: MAR) today announced the launch of the new Club Marriott, combining Club Marriott, Eat Drink & More and Star Privilege, three powerful dining loyalty programs in Asia Pacific into one single paid membership program. The newly combined Club Marriott will provide members with more choices and benefits whenever dining out in their hometown or when visiting one of the 200 participating hotels across 15 brands in 13 countries across the region, with more hotels joining every month.
The new Club Marriott membership offers experiences that go beyond food & beverage, hoping to build an even stronger loyalty base that recognises guests with exclusive events, experiences and a sense of community.
“With the new portfolio of brands under Marriott International, loyalty is the key driving force that will allow us to cut through the competition,” said Peggy Fang Roe, Chief Sales & Marketing Officer, Marriott International, Asia Pacific. “Club Marriott gives us the platform to drive loyalty that extends even beyond a stay, via rewarding and recognising the ‘local member’ through exclusive benefits and memorable experiences across a vast variety of brands.”
Dining and Beyond
The new Club Marriott opens the door to endless hotel experiences. Members may enjoy 20% off food & beverage and best available room rates at all participating hotels in Asia Pacific. Even when members are not travelling, they may continue to benefit from room privileges such as complementary stays, upgrades and spa, fitness and wellness vouchers. Members will also be personally recognised on special occasions, from catering discounts for those important dates and invitations to exclusive member events. Club members’ children will also be treated to parties and surprises.
For more information, please visit https://myclubmarriott.com/.
Media contact:
GTI Tourism on behalf of Marriott International
Lizzy Chadwick
Phone: 02 8077 3541
Email: lizzy.chadwick@gtitourism.com.au
About Club Marriott
Marriott International’s Club Marriott combines Club Marriott, Eat Drink & More and Star Privilege, three powerful dining loyalty programs in Asia Pacific into one single paid membership program. Currently covering 13 countries and regions, 15 brands and over 200 participating hotels, its existing member base will grow by targeting potential members who value a more distinct dining experience, personal recognition and far more than discounts. With more than 200,000 members, the program reaches larger scales with more hotels joining every month and a place where members benefit at hotels in their hometown even if they are not staying. Privileges, vouchers, personal recognition on special occasions and exclusive member events are all part of Club Marriott, allowing members to fully enjoy the hotels in the vast portfolio of Marriott International in Asia Pacific.
Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with over 6,000 properties in more than 120 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visitwww.marriottnewscenter.com and @MarriottIntl.
More Choices, Benefits and Access to over 200 Hotels, Across 13 Countries and 15 Brands in the Region
(Source: Marriott International 01 June 2017)
