We are a nomadic species. Driven by our desire for exploration, contemplation, connection and reflection, we are on the move. So much so that travel and tourism has become one of the world’s fastest growing industries. But too often, the rapid pace of this growth has compromised the integrity of the very characteristics that draw visitors to a place — its unique environmental or cultural attributes.
For nearly 15 years, Sustainable Travel International has helped communities, hotels, airlines, cruise lines and governments to plan responsibly — to chart their road maps for responsible growth so that they can continue to protect their most vital and vibrant aspects while contributing to the economic and social well-being of the many people whose lives and livelihoods depend on the world’s wanderlust.
Today, in response to urgent threats facing our planet, we are convening leading tourism corporations, organizations, and destinations to positively impact the lives of at least 10 million residents and their families by 2025. Collectively, we are redefining global travel and tourism as a force for good and measuring its impact on people and places.