North America – Winter Escape

The North America Winter Escape campaign is planned to commence October 9th 2017. The promotion will emphasise the Cook Islands as the ideal holiday destination during the winter months.  This is North America’s summer strategy to entice travel to the Cook Islands during the low season.

Our upcoming Winter Escape campaign, which has a heavy emphasis in Canada and the Pacific Northwest, is planned to will commence (provisionally) on October 9th.

The campaign’s seasonal messaging offers a great opportunity to effectively reach our consumers and point out what an ideal destination the Cook Islands represents during North America’s winter months, being the low season months in the Cook Islands.

How can you be involved?

We suggest that you get in contact with your Wholesale/Retail Tour Operator suppliers in Canada and USA. We have just sent out a separate communication, last week, to our partner’s in-market of the upcoming Winter Escape campaign.

* Let them know that you are aware of this, and that you would like to be featured.

* Provide them with a special Winter Escape offer to help add value to their overall product offering.

(Source: Coconut Connections| 04 September 2017)

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Source: Blog