The Pacific Tourism Organisation (SPTO) is dedicated to providing timely and accurate tourism statistics and research. These efforts support the development and sustainability of the tourism sector across the Pacific region. By collaborating with various stakeholders, SPTO ensures that comprehensive data is readily accessible for effective decision-making and policy formulation. This initiative plays a crucial role in understanding tourism trends, economic impacts, and the overall performance of the tourism industry within our member countries.

Key Objectives

  • Data Collection and Analysis: To systematically collect, analyse, and disseminate tourism data that reflects the current trends and future projections.
  • Stakeholder Collaboration: To foster partnerships with local, regional, and international stakeholders to enhance data accuracy and utility.
  • Policy Support: To provide reliable statistics that inform policy-making and strategic planning within the tourism sector.
  • Capacity Building: To strengthen the ability of member countries to gather and utilize tourism data effectively.
  • Transparency and Accessibility: To ensure that tourism statistics are accessible to all stakeholders, promoting transparency and informed decision-making.