Pacific Tourism Data Initiative

The Pacific Tourism Data Initiative (PTDI) is a research project which collects and reports on tourism information in 10 Pacific nations (Federated States of Micronesia (Yap), Timor Leste, Kiribati, Niue, Solomon Islands, Cook Islands, Vanuatu, Papua New Guinea, Tonga, Samoa) and is funded by the New Zealand Government through the Ministry of Foreign Affairs and Trade (NZMFAT). The PTDI includes an ongoing International Visitor Survey (IVS), as well as a Business Confidence Index (BCI), and a Community Attitudes Awareness Survey (CAAS). Each of these research tools generates data that support evidence-based decision-making by government tourism agencies, businesses, and communities in the Pacific.

The overall goal of the Pacific Tourism Data Initiative is to increase evidence-based tourism decision making in the Pacific to strengthen sustainable economic development.
The PTDI project was previously overseen by the New Zealand Tourism Research Institute (NZTRI) based at Auckland University of Technology (AUT). As of October 1st, 2023 the PTDI has been transitioned to the care of Pacific Tourism Organization (SPTO). The PTDI will now be managed by SPTO. Click here to access NZTRI’s previous PTDI reports.
An objective of the PTDI team is to arrange capacity building in research and statistics for the Pacific Region.
The PTDI is funded by the New Zealand Ministry of Foreign Affairs and Trade for the following ten (10) member countries: Papua New Guinea, Solomon Islands, Vanuatu, Tonga, Samoa, Kiribati, Cook Islands, Niue, Yap (FSM) and Timor-Leste.
Our Hub platform makes it easy for the pacific region to access tourism related data to make strategic decisions that support the growth of the tourism industry.
Incorporated within this research are the following elements:
  • The International Visitor Survey (IVS) conducted for each destination, serving as a fundamental data source, which tracks visitor satisfaction, expenditure, and perceptions of recent travel experiences.
  • Several nations adopt a business-oriented approach to evaluate tourism performance through industry-specific surveys.
  • Alongside the IVS, we will also be conducting the Business Confidence Index and Community Attitude Awareness Survey on Tourism. These additional surveys aim to capture responses and feedback that play a crucial role in shaping our strategic decisions within the realm of tourism.
  • By amalgamating these diverse data sources, we construct Tourism Decision Support Systems tailored to each country’s needs.
  • A bi-annual International Visitor Survey (IVS) report for each destination as a core source of data, monitoring visitor satisfaction, expenditure and perceptions of recent travel experiences.
  • An annual Business Confidence Index (BCI) report that will measure the business perspective on tourism performance through industry surveys.
  • An annual Community Attitude Awareness Survey (CAAS) report that provides insights on community awareness of, and attitudes towards, tourism.
Cook Islands
  • Joined PTDI Project: 2012
  • Current Active Surveys: International Visitor Survey (IVS), Community Attitude and Awareness Surveys (CAS), Business Confidence Index (BCI)
  • Reporting Period: Quarterly (calendar quarters)
  • Changes Under SPTO Management: No significant changes as IVS were already aligned with calendar quarterly reporting and BCI and CAS were running on an annual basis. Plans to adopt an ‘always-on’ approach for data collection for all 3 surveys.
View Reports
Vanuatu
  • Joined PTDI Project: 2015 (with support from IFC/World Bank and US Department of Interior)
  • Current Active Surveys: International Visitor Survey (IVS)
  • Reporting Period: July – June
  • Changes Under SPTO Management:
    • Before SPTO: Reports were on a July-June basis. No active CAS and BCI.
    • Under SPTO: From 2024, SPTO will produce 6-month reports (Jan-Jun) and annual reports (Jan-Dec) to align with the calendar year. Plans underway to implement CAS and BCI.
Reports
Federated States of Micronesia (Yap)
  • Joined PTDI Project: 2015 (with support from IFC/World Bank and US Department of Interior)
  • Current Active Surveys: International Visitor Survey (IVS) (using an old survey instrument developed by AUT).
  • Reporting Period: July – June
  • Changes Under SPTO Management:
    • Before SPTO: Using an old survey instrument. No active CAS and BCI.
    • Under SPTO: SPTO PTDI will take over the IVS from July 2024 using an updated survey instrument to boost response rates. Reports will follow a calendar year format from 2024. Plans underway to implement CAS and BCI.
Reports
Samoa
  • Joined PTDI Project: 2017 (with funding from New Zealand’s Ministry of Foreign Affairs and Trade)
  • Current Active Surveys: International Visitor Survey (IVS). 
  • Reporting Period: August – July
  • Changes Under SPTO Management:
    • Before SPTO: Reports were on an August-July basis. No active CAS and BCI.
    • Under SPTO: From 2024, SPTO will produce 6-month reports (Jan-Jun) and annual reports (Jan-Dec) to align with the calendar year. Plans underway to implement CAS and BCI.
Reports
Niue
  • Joined PTDI Project: 2017 (with funding from New Zealand’s Ministry of Foreign Affairs and Trade)
  • Current Active Surveys: International Visitor Survey (IVS)
  • Reporting Period: July – June
  • Changes Under SPTO Management:
    • Before SPTO: Reports were on a July-June basis. No active CAS and BCI.
    • Under SPTO: From 2024, SPTO will produce 6-month reports (Jan-Jun) and annual reports (Jan-Dec) to align with the calendar year. Plans underway to implement CAS and BCI.
Reports
Solomon Islands
  • Joined PTDI Project: 2017 (with funding from New Zealand’s Ministry of Foreign Affairs and Trade)
  • Current Active Surveys: International Visitor Survey (IVS)
  • Reporting Period: July – June
  • Changes Under SPTO Management:
    • Before SPTO: Reports were on a July-June basis. No active CAS and BCI.
    • Under SPTO: From 2024, SPTO will produce 6-month reports (Jan-Jun) and annual reports (Jan-Dec) to align with the calendar year. Plans underway to implement CAS and BCI.
Reports
Papua New Guinea
  • Joined PTDI Project: 2017 (initially funded by IFC/World Bank, now funded by PNG Government)
  • Current Active Surveys: International Visitor Survey (IVS), Community Attitude and Awareness Surveys (CAS)
  • Reporting Period: June – May
  • Changes Under SPTO Management:
    • Before SPTO: Reports were on a June-May basis. No active CAS  and  BCI.
    • Under SPTO: From 2024, SPTO will produce 6-month reports (Jan-Jun) and annual reports (Jan-Dec) to align with the calendar year. CAS was implemented in Q2, 2024. Plans underway to implement BCI by Q4, 2024
Reports Papua New Guinea IVS 6-month Report - June to November 2023
Tonga
  • Joined PTDI Project: 2021
  • Current Active Surveys: International Visitor Survey (IVS) (implemented in 2023)
  • Reporting Period: Calendar year format from 2023
  • Changes Under SPTO Management:
    • Before SPTO: IVS was implemented in 2023. No active CAS and BCI.
    • Under SPTO: No significant changes; SPTO will maintain the calendar year reporting format. Plans underway to implement CAS and BCI.
Reports Tonga IVS Annual Report - January to December 2023
Kiribati
  • Joined PTDI Project: 2021
  • Current Active Surveys: International Visitor Survey (IVS) (implemented in January 2024)
  • Reporting Period: Calendar year format from 2024
  • Changes Under SPTO Management:
    • Before SPTO: Implementation of IVS in January 2024. No active CAS and BCI.
    • Under SPTO: SPTO will maintain the calendar year reporting format. Plans underway to implement CAS and BCI.
Reports
Timor Leste
  • Joined PTDI Project: 2021
  • Current Active Surveys: International Visitor Survey (IVS) (currently run by The Asia Foundation, transitioning to SPTO PTDI in January 2025)
  • Reporting Period: Calendar year format from January 2025
  • Changes Under SPTO Management:
    • Before SPTO: IVS currently run by The Asia Foundation. No active CAS and BCI
    • Under SPTO: SPTO PTDI will take over the IVS in January 2025. Plans underway to implement CAS and BCI in Q4, 2024.
Reports