Pacific Tourism Organisation and New Caledonia Unite to Elevate FestPAC 2028 as a Global Cultural Tourism Showcase

This week, the Pacific Tourism Organisation (SPTO) and the Government of New Caledonia, which is a SPTO member country, signed a Memorandum of Understanding (MOU) to maximise the cultural, economic, and tourism impact of the 14th Festival of Pacific Arts and Culture. More than an agreement, it reflects a shared ambition to weave culture and tourism together—elevating Pacific voices on the global stage.

Set for June 12-23rd, 2028, in New Caledonia, FestPAC 14 will celebrate Pacific heritage, creativity, and resilience. The MOU opens pathways for immersive cultural tourism experiences, inviting travellers into the richness of Kanak, Caledonian, and wider Pacific traditions. It also prioritises capacity building and knowledge exchange, enabling communities and operators to grow collectively, while digital storytelling ensures Pacific culture resonates far beyond the region.The Festival of Pacific Arts & Culture (FestPAC) is the world’s largest celebration of indigenous Pacific Islanders, drawing artists, cultural practitioners, scholars and officials from member nations of the Pacific Community (SPC). FestPAC is held every four years in a different Pacific Island nation.

At its core, the partnership champions sustainable and responsible tourism—protecting cultural and natural heritage while strengthening regional unity through collaboration.

SPTO Chief Executive Officer, Christopher Cocker, said the MOU signals a joint commitment to positioning FestPAC 14 as a defining cultural and tourism milestone. Integrating the festival into regional marketing efforts, he noted, celebrates Pacific identity while positioning tourism as a bridge for cultural pride.

SPTO will support FestPAC 14 through targeted promotion, digital campaigns, and storytelling driven by cultural voices. It will also continue advancing sustainable tourism practices and facilitating stronger connections between

New Caledonian operators and regional stakeholders—ensuring the festival stands as a flagship Pacific tourism event.