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In the spirit of cooperation, NZ Māori Tourism and the Pacific Tourism Organisation (SPTO), have signed a memorandum of agreement to govern the development of partnership framework which will focus mainly on strengthening sustainable tourism development in the Pacific and New Zealand.
Having concluded an earlier partnership agreement from 2018-2021, SPTO and NZ Maori Tourism have cooperated extensively over the years including for the South Pacific Tourism Exchange 2019 and other key events, which was sponsored by NZ Maori Tourism.
In moving forward the organisations are keen to replicate the culture tourism initiative which NZ Maori Tourism and Samoa Tourism Association have partnered to deliver in Samoa, along with joint proposals for long- term climate change projects for the Pacific and New Zealand.
SPTO CEO, Christopher Cocker, acknowledged the importance of strategic innovative partnerships for SPTO, particularly in the current post- pandemic climate.
“As Pacific tourism begins to focus on tourism reactivation, strategic partnerships are more important than ever as we seek to find innovative ways to maximise the use of resources and build back smarter, stronger and more sustainably”
“NZ Maori Tourism share many of our values, prioritizing people, culture and natural environments so this partnership not only makes sense but is of great importance to SPTO”, he said.
The current MOU will take immediate effect and will remain valid until 2027.
NZ Maori Tourism: New Zealand Māori Tourism is committed to working with the Māori tourism sector to contribute to the economy, to provide compelling visitor experiences, and to build a strong commercial and cultural leadership. It supports leaders and partnerships that generate value in the Māori and wider tourism sector. This creates opportunity and ensures the growth and quality of Māori tourism experiences. Positioning Māori tourism in this way allows Māori to take a leadership role in how visitors experience New Zealand.
