Samoa Hotel Association (SHA) as the lead industry body for the Tourism & Hospitality sector in Samoa has been given the opportunity by the Government of Samoa to officially host the Country’s 55th Independence Celebrations Ball.
The SHA Marketing & Events Subcommittee is spearheading this event with the invaluable support from the Samoa Tourism Authority, Australia-Pacific Technical College (APTC) and various other industry partners.
The SHA Executive Council and Marketing & Events Subcommittee have been preparing a SHA Industry Marketing Plan to support and augment the national tourism organisation that is; Samoa Tourism Authority (STA) Strategic Marketing Plan; with the main objectives to increase activities, increase destination appeal and increase occupancy rates..
Given the restricted STA Destination Marketing Budget; the Samoa Hotel Association are developing and have scheduled activities to raise funds to implement the industry Marketing Plan with the SHA Independence Ball to start.
SHA is taking a holistic approach to marketing Samoa working together with Samoa Tourism Authority and Development Partners while driving change at the partnership level as well as the grassroots and within our own industry.
Each of the guests attending the SHA Samoa Independence Ball will be treated to a unique experience that has been carefully orchestrated by our Samoa Hotels Association members and industry partners including the Samoa Tourism Authority, Australia Pacific Technical College (APTC) and Martin Hautus Institute of Learning Samoa.
All proceeds will go towards strengthening Samoa’s Tourism & Hospitality industry through the implementation of Industry Marketing & Events initiatives
Date: Thursday 01 June 2017
Time: 6pm
Venue: Multipurpose Gym
(Source: Samoa Tourism Association 26 May 2017)
