Showcasing the ‘Hidden Treasures of the South Pacific’ to Australian travel trade

PTI Australia is supporting some of the Pacific’s most remote nations to strengthen their presence within the Australian travel trade through participation in the 2025 Treasures of the South Pacific (ToSP) Roadshow. By equipping travel agents with compelling content and firsthand insights, the initiative ensures these destinations, each with their own distinct character, culture and natural beauty, are understood, valued, and confidently promoted to Australian travellers.

Running from 18 August to 3 September, the ToSP Roadshow will visit Brisbane, Melbourne, Adelaide, Sydney and Newcastle. ToSP is a collaboration of South Pacific Tourism Offices working together to promote the Blue Pacific region, including the ‘Hidden Treasures of the South Pacific’ – also referred to as Big Ocean States – and represented by PTI Australia.

These Hidden Treasures are countries without tourism representative offices in Australia, including Kiribati, Tuvalu, Marshall Islands,Nauru and the Federated States of Micronesia (FSM). PTI Australia is supporting their participation by showcasing new video and content packages created by Pacific videographer Alipate Laveti. Commissioned by PTI Australia, the videos offer Australian travel agents an authentic look at these destinations to help them promote each with confidence. Joining the roadshow is Kiniviliame Raicebe, Marketing Manager at the Pacific Tourism Organisation (SPTO), participating through PTI Australia’s Talent Development Program.

PTI Australia’s tourism manager, Onorina Fugawai, said the new content captures the distinct essence of the Hidden Treasures and provides local teams with high-quality visual storytelling assets.

“PTI Australia recently commissioned a suite of high-quality videos and images to showcase the beauty and vibrancy of our more remote destinations, and the results are breathtaking. I’m thrilled to present them at this year’s ToSP roadshow, and to equip Australian travel agents with world-class material they can use in their own marketing.”

“We believe the content reflects each destination with authenticity and heart, while highlighting the spirit of Pacific collaboration that defines the ToSP approach. PTI Australia is proud to promote these Hidden Treasures, our Big Ocean States, to Australia’s travel trade, and we’re committed to ensuring each is celebrated for its unique character, culture and natural environment.”

Cramer Cain, Chairman of SPTO’s SIS sub-committee and Tourism Attaché for the Nauru Consulate, said ToSP continues to be a vital platform for elevating Big Ocean States on the global stage.

“Regional collaboration in tourism is critical – it strengthens our brand, allows us to pool knowledge, and reinforces our shared commitment to sustainability.

Through the ToSP platform and the ongoing support of PTI Australia, smaller destinations like Nauru and our fellow Micronesian neighbours are able to share our culture, highlight our natural beauty, and invite travellers to experience the richness of our part of the world.”

Following record-breaking engagement rates last year, ToSP aims to build on its success and elevate participants experience even further in 2025. Proudly sponsored by Fiji Airways and supported by SPTO and PTI Australia, the 2025 ToSP Roadshow offers Australian travel professionals networking opportunities, insider insights, and a vibrant evening of cultural exchange. The roadshow begins in Brisbane on Monday 18 August, followed by Melbourne on Tuesday 19 August, Adelaide on Wednesday 20 August, Sydney on Tuesday 2 September, and concludes in Newcastle on Wednesday 3 September.

Travel professionals can register and learn more about the 2025 ToSP Roadshow here.

Founded in 1979, PTI Australia is an agency of the Pacific Island Forum Secretariat. Funded by the Australian government, it facilitates trade and investment for Pacific Island countries.