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The Pacific Tourism Organisation (SPTO), in partnership with the Papua New Guinea Tourism Promotion Authority (PNGTPA), has published its first-ever Community Attitudes Survey (CAS) Report in Papua New Guinea (PNG), providing critical insights into local perspectives on tourism development and its impact on the country. The survey is an initiative of the Pacific Tourism Data Initiaitive (PTDI), currently overseen by SPTO.
The survey, conducted from March 25th to May 17th, 2024, targeted PNG citizens and non-citizen residents. The research partnership allowed for responses to be collected via various means, including SMS and promoted through social media, websites, and university partnerships. A total of 2,986 responses were initially received, with 2,684 valid responses analyzed after data cleaning. The majority of respondents (70%) were from the National Capital District (NCD), with smaller representations from the Momase, Southern, Highlands, and Islands regions.
Key demographic insights show that most respondents were between the ages of 18-39 years, with 58% being male. 98% of the respondents were PNG citizens, while 2% were non-citizens. 93.8% of respondents agreed that PNG needs more tourists, citing tourism’s potential to boost economic growth, create jobs, and support small businesses. 89.7% believed that tourism positively impacts the local economy, though concerns were raised about environmental degradation and cultural erosion.
Safety and security were major concerns, with many respondents pointing to law and order issues as potential challenges to tourism growth.
Respondents highlighted the importance of cultural exchange facilitated by tourism, while also expressing concern over the commercialisation of traditional cultures and potential environmental damage. The survey called for a focus on sustainable tourism practices to protect PNG’s natural resources and cultural heritage.
To address these findings, the following actions are recommended:
- Enhance Tourism Education: Develop programs to increase local understanding of tourism’s benefits and promote responsible tourism practices.
- Strengthen Environmental and Cultural Protections: Implement policies to mitigate the environmental and cultural impacts of tourism, ensuring long-term sustainability.
- Improve Infrastructure and Safety: Address concerns about safety and infrastructure by investing in key tourism areas to improve both visitor experiences and local confidence in the industry.
- Promote Regional Participation: Broaden tourism initiatives to ensure greater involvement from all regions, addressing regional disparities in tourism development.
PNG Tourism Promotion Authority Chief Executive Officer Eric Mossman Uvovo shared that these findings were invaluable to the efforts in advancing PNG’s tourism industry.
Mr Mossman Uvovo shared that the recommendations would assist align tourism growth with community interests, ensuring that development benefits all stakeholders while preserving PNG’s unique cultural and environmental assets.
“While there is a strong appetite for more tourists, we need to balance this with safeguarding our environment and cultural heritage. We are committed to taking these recommendations forward to enhance tourism for both our visitors and our people,” Mr Mossman Uvovo said.
SPTO Chief Executive Officer Christopher Cocker commended the insights provided by the survey, stating, that the findings from the survey played a crucial role in shaping the future of tourism in PNG.
“It’s clear that tourism is not just an economic driver, but a vehicle for cultural exchange and community empowerment. However, the feedback on safety and sustainability highlights areas we must prioritize to ensure that tourism in PNG grows in a way that benefits all stakeholders,” Mr Cocker said
The Pacific Tourism Data Initiative (PTDI) is a research project funded by the New Zealand Government. It collects and reports on tourism data from 10 Pacific Island countries, including PNG, supporting evidence-based planning and decision-making. In addition to the CAS, PTDI produces a bi-annual International Visitor Survey (IVS) and an annual Business Confidence Index (BCI), all of which provide invaluable insights for tourism development.
