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Pacific Tourism Organisation Seeks to Strengthen Awareness and Stakeholder Collaboration

Through the development of an information portal under the New Zealand government-funded ‘Pacific Digital Tourism Transformation Project’ (NZMFAT Phase 2), the Pacific Tourism Organisation (SPTO) intends to bolster interaction and collaboration with key stakeholders.

The portal will centralize and better coordinate awareness on SPTO’s activities and plans, aligning to the SPTO Strategic Plan 2020 -2024. Moreover, it responds to the need for expanding the reach and impact of SPTO’s online communications, particularly in relation to information on tourism reactivation in the Pacific and further expanding SPTO’s donor and development partner base. It is envisaged that this will be achieved through strengthened communications resourcing and operations, effective management of digital systems and increased collaboration, all of which will contribute to the achievement of a more resilient, sustainable tourism sector in the Pacific Islands.

SPTO CEO Christopher Cocker acknowledged the importance of improving digital skills and the management of digital systems under NZMFAT Phase 2, noting that in the aftermath of the pandemic, digitalization is now more important than ever before.

“In recognition of current trends and the needs of our membership SPTO has pivoted to focus on sustainability and digitalization, as the future of Pacific Tourism. If the pandemic has taught us anything it is that we must be innovative and future-focused, with sustainable development at the core of our activities and forward planning”, he said.

“We are extremely grateful for our partnership with the New Zealand government, which has provided SPTO with the opportunity to position itself as a leader in the Pacific tourism recovery programme, through enhanced digital marketing activities, effective sustainable tourism planning and informative research and data insights”.

Expressions of interest for the development of the portal are currently being accepted. More information related to this opportunity can be accessed here.

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