In honour of World Tourism Week and this year’s World Tourism Day festivities, we have invited the founder & CEO of Trove Tourism Development Advisors, a digital strategy and marketing agency, to share his team’s insights with us. Danny will be sharing his team’s five-step process – what they call the ARDIM method – for destination recovery and re-opening, which includes simple steps for any DMO, tourism authority, DMC or tour operator that wants to perfect their digital strategy or marketing operation at this stage. He will cover his team’s tools and techniques in five areas: (1) analyze (2) research (3) discover (4) influence and (5) measure.
About Trove Tourism: Trove (www.trovetourism.com) is a digital agency based in New York focused on innovation for tourism development. Trove works with DMOs, tourism boards, tourism authorities and tour operators on achieving visitor growth results with smart branding, marketing, strategy and analytics tools.
About Danny Cohanpour: Danny is Trove’s CEO and Founder, focused on digital strategy and marketing for tourism organizations. Danny’s background is in digital strategy, having worked with some of the world’s largest government agencies on new digital platforms, analytical tools, and training programs. At Trove, Danny leads a team of consultants, associates, and advisors to help destinations “stand out”.