{"id":243,"date":"2025-08-18T10:14:01","date_gmt":"2025-08-17T22:14:01","guid":{"rendered":"https:\/\/southpacificislands.travel\/sustainable\/\/?page_id=243"},"modified":"2026-07-31T13:33:59","modified_gmt":"2026-07-31T01:33:59","slug":"about-us","status":"publish","type":"page","link":"https:\/\/southpacificislands.travel\/sustainable\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1752102196332{background: #FBC242 url(https:\/\/southpacificislands.travel\/sustainable\/\/wp-content\/uploads\/2025\/07\/PSTPF-graphic.png?id=237) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row gap=”35″ equal_height=”yes” rtl_reverse=”yes” content_placement=”middle” css=”.vc_custom_1759890951083{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

What do we do?<\/h2>\n

The Pacific Sustainable Tourism Portal, your hub for sustainable tourism information for the the Pacific Island nations is administered by the Division of Sustainable Tourism of the Pacific Tourism Organisation (SPTO), in collaboration with our 20 Member Countries. Our central mission is to lead, implement, monitor, and report on the Pacific Sustainable Tourism Policy Framework (PSTPF).<\/p>\n

The award-winning Pacific 2030 Sustainable Tourism Policy Framework (PSTPF) and its action plan, launched in 2021, will continue to guide our work in this area. It ensures that the region\u2019s tourism goals are strategically aligned with the 2050 Strategy for the Blue Pacific Continent and other key regional policies. Our commitment extends globally, connecting the Pacific’s efforts with international commitments like the Sustainable Development Goals (SDGs), the Paris Agreement, the Glasgow Declaration, and the recent Baku Declaration among others.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]\"\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1760771339867{margin-top: -70px !important;}”][vc_column_text css=””]The Division’s focus on Sustainable Destination Management is embedded into every part of the SPTO’s operations, creating solid linkages with Marketing Support and Events, Research Coordination and Insights, Partnership Coordination and Support, Capacity Building and Training and Connecting Tourism and Aviation Strategic focuses areas of SPTO for the period 2025-2029. This focus area promotes destination management as a basis for sustainable tourism development. It takes into account the tourism sector\u2019s recovery from COVID-19, the increasing need for destinations to adapt to climate change, and the Pacific Island governments\u2019 ambition to grow their tourism economies as a pathway to resilient development. Destination management is identified in the PSTPF as a key tool to achieve greater development outcomes, balancing economic prosperity with care for people, culture, and planet.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1760846159527{padding-top: 50px !important;}”][vc_column_text css=””]<\/p>\n

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Priority Initiatives for the period 2025-2029:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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  • Advocate for and support national adaptation and implementation of the Pacific Sustainable Tourism Policy Framework<\/li>\n
  • Advocate for, identify pathways for, and support implementation of the Pacific Sustainable Tourism Standards and related guidelines<\/li>\n
  • Advocate for governments to create integrated transport policies for destination readiness<\/li>\n
  • Advocate for responsible development of cruise and yachting sectors<\/li>\n
  • Connect Pacific partners with international best practices on responsible tourism development<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”2. Destination management guideline development and implementation support” tab_id=”1760845071470-b74a2b17-f361″][vc_column_text css=””]<\/p>\n

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    • Develop sustainable destination planning and management guidelines<\/li>\n
    • Support the adoption of destination planning and management best practices<\/li>\n
    • Support national strengthening of tourism governance and tourism associations forcollective action and accountability<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”3. Climate change action leadership” tab_id=”1760845162595-b5b6ad9e-08b5″][vc_column_text css=””]<\/p>\n

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      • Lead Pacific tourism\u2019s advocacy for action on climate change<\/li>\n<\/ul>\n

        [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”4. Product development and service quality” tab_id=”1760845228254-a42d2a58-e07e”][vc_column_text css=””]<\/p>\n

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        • Support the development of quality tourism products through technical advice and best practice guidance<\/li>\n
        • Coordinate and facilitate training to raise service quality in the Pacific<\/li>\n<\/ul>\n

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          Meet the Team<\/h2>\n

          [\/vc_column_text][vc_row_inner gap=”35″][vc_column_inner width=”1\/4″][vc_single_image image=”1591″ img_size=”200×200″ alignment=”center” style=”vc_box_outline_circle_2″ border_color=”black” css=””][vc_column_text css=”.vc_custom_1760772711331{margin-top: -40px !important;}”]<\/p>\n

          Christina Leala-Gale<\/strong>
          \nSustainable Tourism Manager<\/p>\n

          [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”1593″ img_size=”200×200″ alignment=”center” style=”vc_box_outline_circle_2″ border_color=”black” css=””][vc_column_text css=”.vc_custom_1784589006148{margin-top: -40px !important;}”]<\/p>\n

          Lusia Matairakula<\/strong>
          \nSustainable Tourism Officer<\/p>\n

          [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”2870″ img_size=”200×200″ alignment=”center” style=”vc_box_outline_circle_2″ border_color=”black” css=””][vc_column_text css=”.vc_custom_1784589057590{margin-top: -40px !important;}”]<\/p>\n

          Miriama Turagava<\/strong>
          \nSustainable Tourism Project Associate<\/p>\n

          [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_single_image image=”2860″ img_size=”200×200″ alignment=”center” style=”vc_box_outline_circle_2″ border_color=”black” css=””][vc_column_text css=”.vc_custom_1784589131929{margin-top: -40px !important;}”]<\/p>\n

          Filimone Mate<\/strong>
          \nSustainable Tourism Project Associate<\/p>\n

          [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1785459192529{margin-top: -45px !important;}”][vc_column_text css=””]The work of the Division of Sustainable Tourism is guided by the Sustainable Tourism Board Sub Committee which comprises of the following members:<\/p>\n

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          • Karla Eggelton \u2013 Cook Islands Tourism<\/li>\n
          • Erwin Eperenia \u2013 Tahiti Tourism<\/li>\n
          • Adela Issachar Aru \u2013 Vanuatu Tourism Office<\/li>\n
          • Salaseini Daunabuna \u2013 Fiji Ministry of Tourism and Civil Aviation<\/li>\n
          • Tupa\u2019i Robert Ah Sam \u2013 Samoa Tourism Authority<\/li>\n
          • Eric Uvovo Mossman \u2013 Papua New Guinea Tourism Promotion Authority<\/li>\n
          • Bermance Aldis – FSM Department of Resources & Development<\/li>\n
          • Sandra Fifita – Tonga Ministry of Tourism<\/li>\n
          • Teura-Marea Caroline Rambault – My Tahiti Escapes<\/li>\n<\/ul>\n

             <\/p>\n

            Through the work of the SPTO in sustainable tourism, SPTO is affiliated with the following organisations:<\/p>\n

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            • UN Tourism: Affiliate Member<\/li>\n
            • Global Sustainable Tourism Council: NGO Member<\/li>\n
            • Global Islands Partnership: Member<\/li>\n<\/ul>\n

              [\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”35″ equal_height=”yes” rtl_reverse=”yes” content_placement=”middle” disable_element=”yes” css=”.vc_custom_1760771145410{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

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              Sustainable Tourism<\/h2>\n<\/div>\n<\/div>\n
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              Promoting sustainable tourism planning and development in the Pacific region is one of SPTO\u2019s key strategic priorities as articulated in its Strategic Plan 2020 \u2013 2024.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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              Sustainable tourism can be defined as \u201ctourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities\u201d UNWTO.<\/p>\n

              Sustainable tourism is a major contributor to economic development, underscoring the need for environmentally responsible, socially equitable and culturally acceptable development. Tourism is specifically referenced in the targets of Sustainable Development Goals 8, 12 and 14, on inclusive and sustainable economic development, sustainable consumption and production, and sustainable use of oceans and marine resources, respectively. Tourism is also a cross-cutting sector and contributes to the achievement of all 17 Sustainable Development Goals.<\/p>\n

              We recognize that our 20 Member Countries are at different stages of development and progress in terms of sustainability. As we navigate the challenges imposed and exacerbated by the Covid-19 pandemic on the tourism sector globally, we as a collective are united in resetting our region in anticipation of a responsible and inclusive recovery.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

              [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]\"\"[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row gap=”35″ equal_height=”yes” rtl_reverse=”yes” disable_element=”yes” css=”.vc_custom_1759890859755{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

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              Sustainable Tourism<\/h2>\n<\/div>\n<\/div>\n
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              Promoting sustainable tourism planning and development in the Pacific region is one of SPTO\u2019s key strategic priorities as articulated in its Strategic Plan 2020 \u2013 2024.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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              Sustainable tourism can be defined as \u201ctourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities\u201d UNWTO.<\/p>\n

              Sustainable tourism is a major contributor to economic development, underscoring the need for environmentally responsible, socially equitable and culturally acceptable development. Tourism is specifically referenced in the targets of Sustainable Development Goals 8, 12 and 14, on inclusive and sustainable economic development, sustainable consumption and production, and sustainable use of oceans and marine resources, respectively. Tourism is also a cross-cutting sector and contributes to the achievement of all 17 Sustainable Development Goals.<\/p>\n

              We recognize that our 20 Member Countries are at different stages of development and progress in terms of sustainability. As we navigate the challenges imposed and exacerbated by the Covid-19 pandemic on the tourism sector globally, we as a collective are united in resetting our region in anticipation of a responsible and inclusive recovery.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

              [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]\"\"[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1758583172945{background: #EB6C6E url(https:\/\/southpacificislands.travel\/sustainable\/\/wp-content\/uploads\/2025\/07\/PSTPF-graphic.png?id=237) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][vc_row gap=”35″ equal_height=”yes” rtl_reverse=”yes” disable_element=”yes” css=”.vc_custom_1758583178472{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_id=”policy”][vc_column][vc_column_text css=””]<\/p>\n

              The Pacific Sustainable Tourism Policy Framework 2030 reflects the aspirations of the SPTO and its members, the tourism industry, civil society organisations, regional organisations and global development partners. The shared vision is \u201cBy 2030 we are empowered by, and benefit from tourism that is resilient, prosperous and inclusive. It improves the wellbeing of our communities and protects, restores and promotes our cultures, islands and ocean ecosystems\u201d.<\/q><\/p><\/blockquote>\n

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              Achieving this vision will require collective action from all stakeholders, regardless of where you are in your sustainability journey. As a region, we have identified four key Goals that will guide our recovery and future engagement and these are:[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/4″]

              <\/div>1<\/span><\/div>
              Economic Prosperity where tourism supports prosperous and resilient economies<\/div><\/div>\n[\/vc_column_inner][vc_column_inner width=”1\/4″]
              <\/div>2<\/span><\/div>
              Thriving and Inclusive Communities where tourism supports the empowerment and wellbeing of our communities<\/div><\/div>\n[\/vc_column_inner][vc_column_inner width=”1\/4″]
              <\/div>3<\/span><\/div>
              Visible and Valued Cultures where tourism amplifies and promotes our culture and heritage<\/div><\/div>\n[\/vc_column_inner][vc_column_inner width=”1\/4″]
              <\/div>4<\/span><\/div>
              Healthy Islands and Oceans where tourism accelerates climate action, protect our ecosystems and supports resilience<\/div><\/div>\n[\/vc_column_inner][\/vc_row_inner][vc_column_text css=””]Underpinning the Framework is our aspiration to improve in the areas of Research and Statistics as the foundation for destination planning, development, management and marketing. Accordingly, a Pacific Tourism Statistics Strategy and a Digital Marketing Strategy Framework have been developed to guide our regional initiatives towards a sustainable future for the Pacific through tourism.<\/p>\n

              Sustainability is a journey and we invite you to join us in finding innovative and lasting solutions for our future generations to enjoy![\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1752102267572{background: #86C159 url(https:\/\/southpacificislands.travel\/sustainable\/\/wp-content\/uploads\/2025\/07\/PSTPF-graphic.png?id=237) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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