Tahiti Tourism Activities 2016

The Minister of Tourism, Nicole Bouteau, participated Monday afternoon, at the general assembly of Tahiti Tourism, to the Presidency.
The aim was to adopt the group’s 2016 activity report and close its accounts for the same financial year.
The activity of Tahiti Tourism was marked by the launch of a new campaign to promote the destination in order to reposition its brand. This campaign, titled “Tahiti and its Islands, the Mana Islands” deployed on eleven markets around the world, highlights the advantages so far little exploited (the Polynesians, the population, its lifestyle, its culture, its heritage natural). 2016 will also be the year of an important evolution of the digital tools of the grouping which develops its digital communication.
On the occasion of this review of activities, the management of Tahiti Tourisme wished to highlight the policy of promotion actions in favor of so-called niche markets such as small family hotels, nautical tourism, boating and cruise. Finally, the new management of local operations of the group presented its missions of reception, information and animation on the local market.
The General Assembly also welcomed two new members to the group: Royal Polynesia, which joined the college of international hotels and Faahotu ia Tamae / Green Pearl (Golf of Temae) within the college of tourist activities.
The members present also renewed the directors of the Board of Directors of Tahiti Tourisme.
 
(Source: Tahiti News Tourism 10 October 2017)