
Tonga’s Clean-Up Campaign 2025 Champions a Greener Future for Tourism and Communities
11 June 2025
Charting a Resilient Future: Tonga Launches 2025–2030 Tourism Roadmap at National Forum
11 June 2025The Kingdom of Tonga has taken a significant step toward sustainable tourism and marine conservation with the launch of its Guidelines for the Development of Eco-Tourism Activities Supporting Marine Resource Areas. The initiative was formally introduced in Vava’u on 19 February and in Tongatapu on 21 February, marking a milestone in the country’s commitment to a thriving Blue Economy.
Tourism is one of Tonga’s leading economic sectors, with marine-based experiences—such as whale watching, SCUBA diving, and snorkelling—attracting visitors from May to November. To reduce reliance on seasonal activities and promote year-round opportunities, the Ministry of Tourism, in collaboration with the Ministries of Fisheries, Lands & Natural Resources, and MEIDECC, has developed practical eco-tourism guidelines to diversify offerings and empower local communities.
The guidelines aim to strike a vital balance between environmental protection and economic opportunity. They focus on Tonga’s 63 Special Management Areas (SMAs), spanning Tongatapu, Vava’u, Ha’apai, and ‘Eua. Communities in these regions are encouraged to create marine-based eco-tourism experiences—including coral restoration, pearl farming, snorkelling tours, and SCUBA diving excursions—that highlight conservation and cultural knowledge.

Developed with funding support from the PACER Plus agreement, the guidelines were shaped through inclusive consultations led by the Vava’u Environmental Protection Association (VEPA) in partnership with the Ministry of Tourism. Engagement sessions with community leaders, government officials, NGOs, and town officers ensured the guidelines reflect local realities and aspirations.
As part of the broader strategy, SMA communities are being supported to register as incorporated societies—a move facilitated by the Ministry of Trade & Economic Development. This step will enable them to access donor funding, attract investment, and scale their eco-tourism ventures.
To bolster visibility and visitor interest, the Ministry of Tourism will also support marketing and promotional efforts for SMA communities, positioning them as premier eco-tourism destinations in the Pacific.
Ultimately, the initiative aims to enhance the resilience of Tonga’s tourism sector, support community livelihoods, and protect marine biodiversity. The Ministry of Tourism remains committed to promoting responsible tourism that reflects national conservation goals and the spirit of Fakatonga—respect, sustainability, and shared prosperity.
ENDS.
Photo Credits: Ministry of Tourism Tonga
Source: Ministry of Tourism Tonga





