Tourism Australia campaign to attract Kiwis starts.

Tourism Australia is kicking off its first international campaign in more than a year today to remind New Zealanders of the experiences that await them across the Tasman.

Tourism Australia managing director Phillipa Harrison says she hopes New Zealanders will make the most of the two way bubble that starts on 19 April and enjoy being the first international travellers back to Australia. That theme is evident in the campaign theme – ‘Be the First’.

‘While the travel bubble won’t fill the void of all lost international travel, it will provide an important boost to out industry by helping to drive demand to some of the areas that need it most.

‘Quarantine free travel between our two countries is an exciting and important step in rebuilding international tourism to Australia and will provide a framework for the resumption of inbound travel from other key markets in time.’

Source : Travel Inc Memo, 8th April 2021