Tourism Fiji Appoints Marketing Agency To Lead Japan Promo Efforts

Tourism Fiji has appointed Tokyo-based destination marketing agency, Aviareps Japan Ltd, to lead their marketing and promotional efforts in Japan.

Tourism Fiji CEO Matthew Stoeckel highlighted this in a statement issued today saying they had appointed an experienced team in the market to ensure they best leverage Fiji Airways direct service that would commence from July 3 later this year.

Aviareps will be deploying a series of strategic marketing initiatives in the areas of travel trade engagement, travel trade marketing, public relations and consumer and digital promotions in 2018 that are available for local industry players to participate in.

Meanwhile, Tourism Fiji hosted a Japan Insights Seminar in Fiji last Friday to provide detailed insights into Japan’s outbound travel market, and introduce the newly-appointed Tourism Fiji Japan team to local tourism partners and suppliers.

Two members from the Tourism Fiji Japan office – Executive Account manager Yoichi Hayase and Trade Partnership manager Atsuko Seto travelled to Fiji to present this market update, and meet industry partners face-to-face.

(Source: The Fiji Times ONLINE News 19 February 2018)

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