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Tourism Fiji Hosts Successful Regional Roadshow

Close to 250 tourism operators and industry partners attended the first week of Tourism Fiji’s Regional Roadshow which was held from 19 – 30 March in Suva, Pacific Harbour, and Nadi. Tourism Fiji also headed North to run similar events in Savusavu and Taveuni this week.

The roadshows provided updates and information to tourism stakeholders and partners. Topics included our Domestic Tourism Promotion Plans, Regional Tourism Events, Local Events Fund (LEF) opportunities, vaccine rollout updates and the Fijian Hosts Program.

Tourism Fiji Acting Chief Executive Officer Robert Thompson said, “It’s essential that we provide our industry with the support and information they need during this time. Our team will also conduct a webinar next month for the benefit of those who could not attend our roadshows to ensure our wider industry is informed.”

Roadshow participants were also given an update on the Care Fiji Commitment (CFC) Program and how successful it has been since its launch in October 2020. Tourism Fiji Chief Operations Officer James Pridgeon encouraged industry partners who have not registered their business for the CFC to do so.

Mr Pridgeon adds, “208 businesses have registered for the programme to date, with 106 having submitted action plans and been approved for the Care Fiji Commitment. While we are pleased with this result, we want to ensure coverage across the whole tourism sector, and we will give businesses all the support they need to complete their commitment. Right now, we can’t predict when borders will open, but we can prepare ourselves and our businesses to safely welcome visitors to Fiji and the CFC programme aims to do just that.”

Tourism Fiji will share questions and feedback from these roadshows to the Ministry of Health & Medical Services, Ministry of Commerce, Trade, Tourism & Transport as well at the Tourism Recovery Team and COVID-19 Risk Mitigation Taskforce for their action and response.

About Tourism Fiji: Tourism Fiji is the destination marketing organizational arm of the Fijian Government agency responsible for marketing Fiji as the ideal destination for leisure travel globally. Tourism Fiji has established a presence in eight key markets around the globe, and its activities include advertising, public relations, media initiatives, trade shows, and programs for the tourism industry and consumer promotions to better showcase Fiji.

For more information please contact:

Ellen Stolz
Tourism Fiji
Communications Coordinator
Mobile: (679) 7777912
Work: (679) 6722433
Email: estolz@tourismfiji.com.fj

(Source; Tourism Fiji media release 31 March 2021)

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