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Tourism Fiji has launched a new domestic tourism initiative called the “Local Event Fund.” The initiative is available for any Fiji-based tourism business that would like to further expand into the domestic market.
The fund, which is being implemented in partnership with the Australian Government’s Market Development Facility (MDF), complements Tourism Fiji’s “Love Our Locals Fiji” campaign by giving local event organizers an avenue to apply for funding for events that target the domestic market.
Tourism Fiji Events Manager, Mr Chad Eastgate said, “The Local Event Fund will support both new and existing events. There are a few criteria that event organisers need to meet such as the event has to be owned and operated by a registered Fijian business and it must attract a minimum of 40 guests.”
“It provides an opportunity for organizers to get creative with their event concepts, encouraging the use of local performers and activity providers to maximise attendance,” he explained.
The aim of the Fund is to provide support for the growth of Fiji’s domestic tourism industry by encouraging domestic tourism travel and spending in local destinations.
“MDF is delighted to support this Tourism Fiji initiative to promote domestic tourism. These local tourism events will help keep our tourism staff in work and create new livelihood opportunities for our local performers,” said MDF Fiji Country Director, Malcolm Bossley.
Event organisers are encouraged to discuss their proposals with the team at Tourism Fiji prior to applying, to better understand the process. More information on the funding criteria and the application form can be found on https://corporate.fiji.travel/event-investment
Applications can be submitted for events that are being planned for this year until June 2021. Please submit your proposal and other documentation via email to events@tourismfiji.com.fj. Do not post or deliver hard copies unless requested.
About Us: Tourism Fiji, is the Fijian government’s agency responsible for marketing Fiji as the ideal destination for leisure travel to the world, with a view to maximise the number of visitors to Fiji. Tourism Fiji has established a presence in eight key markets around the globe and its activities include advertising, public relations and media programs, trade shows and programs for the tourism industry and consumer.
About Market Development Facility: Market Development Facility is an Australian Government funded multi-country initiative which promotes sustainable economic development, through higher incomes for women and men, in our partner countries. We connect individuals, businesses, governments and NGOs with each other, and with markets at home and abroad. This enhances investment and coordination and allows partnerships to flourish, strengthening inclusive economic growth. MDF is funded by the Australian Department of Foreign Affairs (DFAT). It is implemented by Palladium in partnership with Swisscontact.
(Source: Tourism Fiji media release 13th October 2020)
