Tourism Fiji today officially revealed its ‘Open for Happiness’ Campaign video starring Australian actress Rebel Wilson as Fiji opened up for quarantine-free travel this week for fully vaccinated visitors from travel partner countries.
Rebel Wilson features in Tourism Fiji’s campaign that sees her escape the hustle and bustle of Hollywood life to glamorously wash up on Fiji’s pristine shores. Welcomed with a friendly Bula, she then embarks on an adventure to experience all Fiji has to offer.
Growing up in Australia, Rebel has very fond memories of visiting Fiji as a child and was delighted to return as an adult to shoot the ‘Open for Happiness’ campaign.
Rebel said, “When someone asks you whether you want to visit Fiji – there is really only one answer isn’t there? It’s one of the most beautiful places in the world. I had the best time filming this campaign, there really is nothing like the white sand and clear waters of Fiji. It is truly breathtaking.
She adds, “But even more than the landscape, I love Fiji the most for its people. Everyone greets you with a smile and a ‘bula’, the warmth and hospitality of everyone I met is something I will always remember. Fiji truly is open for happiness.”
Tourism Fiji Chief Executive Officer Brent Hill said, “We’re so proud to launch this campaign, featuring the brilliant Rebel Wilson! What a pleasure it was working with someone so talented, and who truly embraced everything Fiji is about - from our natural beauty to our people and our local musicians, producers, and talent. Fiji is truly open for happiness, and this was such a special campaign for us to make, in Fiji. We are thrilled to finally be able to welcome visitors back from around the globe to the shores of Fiji – it has been a long time coming.”
Tourism Fiji will be using the campaign video and assets to promote Fiji across the globe and to push the message that ‘Fiji’s Open for Happiness’ until 2022.