Tourism Fiji Social Media Campaign A Hit With Youth

Tourism Fiji says its campaign to attract young and adventurous travellers to Fiji is off to a flying start.
In its rst two weeks the social media-based campaign fronted by Kiwi adventurer and influencer Logan Dodds reached 1.3 million Kiwi 18-29 year olds, attracting plenty of positive engagement and reactions.
Tourism Fiji regional manager New Zealand Sonya Lawson says, ‘Logan’s YouTube video, The Fiji Dream, has been viewed
more than 83,000 times. The video features Logan embracing a taste of Fiji’s adventure attractions and incredible scenery, in a bid to promote the country as a destination to young Kiwis, looking for high-energy holidays, who may not have previously considered Fiji.
Check out Logan’s The Fiji Dream here – www.youtube.com/watch?v=yAttnPkWUOE&t=12s
 
 
(Source: TRAVELinc MEMO 06 October 2017 Issue 1046)