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Towards 2030 – Tokelau Completes the Tourism SME Training

Three participants from Tokelau successfully completed a 4-week virtual Tourism SME Recovery training of trainers programme from July 22nd to August 22 August organised by the Pacific Tourism Organisation’s (SPTO). They were amongst thirty-six participants from 10 Pacific Island Countries took part in the training comprising representatives from National Tourism Organisations, local training providers and private sector representatives from tourism private sector associations and tourism SME owners.

The objective of the customized training was to promote the uptake of the Toolkit across the region. The training adopted a Training of the Trainers (ToT) approach, focusing on local training providers at the country level as well as tourism SME support organisations who can facilitate trainings for the industry as needed.

In support of a resilient and inclusive recovery process in the tourism sector, the ‘SPTO SME Recovery Toolkit’, was developed through a collaboration between the SPTO, the US Embassy and the Travel Foundation. The toolkit was designed with the guidance and input of the Regional Working Group from the five countries of Fiji, Kiribati, Nauru, Tonga and Tuvalu.

Launched in October 2021, the toolkit provides practical guidance to experience providers, helping to improve operational models and successfully connect to key tourism source markets. Each module had a set of assignments that each participant had to complete to progress to the next module. Funding support for the training was through the Technical Cooperation and Capacity Building Facility (TECCBUF) funded by the European Union, and organised by the Pacific Island Forum Secretariat (PIFS).

The Toolkit was developed through a collaboration between the SPTO, the Embassy of the United States of America, and the Travel Foundation, the online training is based on seven modules of the SPTO SME Recovery Toolkit from: Understanding the evolving market trends; To how to design and adapt products; Ensuring the health, safety, and security for your products; Pricing techniques; access to market and getting ready for business; Knowing good customer service; and online sales and marketing. Tokelau’s participation is evident of the destination’s commitment in establishing a strong foundation for the development of sustainable tourism on the island.

Tokelau’s participation is evident of the destination’s commitment in establishing a strong foundation for the development of sustainable tourism on the island.

Source: Tokelau Department of EDNRE and SPTO

Photo Credit: SPTO

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