Turisim 40 Exhibition – Celebratiing 40 Years of Tourism in Vanuatu

Vanuatu’s borders might be closed to tourists from overseas at present, but this doesn’t mean we shouldn’t celebrate the benefits that tourism has provided to Vanuatu during the past 40 years of independence.

Tourism makes a direct contribution of approximately 30% of Vanuatu’s GDP, and in 2019, it contributed Vt 19.5 billion to Vanuatu’s economy. But more importantly, our tourism industry is one of the largest sources of livelihoods for our people.

Our tourism sector is suffering at the moment, but it is important to remember that the current downturn in tourism visitation is only temporary. While we don’t know exactly when it will be safe again to welcome visitors again to our country, VTO’s representatives in our main tourist markets tell us that people in Australia, New Zealand and other countries can’t wait to be able to visit Vanuatu again. Indeed, VTO’s social media channels are getting more visitors since the pandemic began than we’ve ever seen before.

Reflecting Vanuatu’s popularity as tourist destination, the Turisim 40 exhibition, taking place this week at the Espace Alliance Française in Port Vila, looks back at the last forty years of the tourism industry, and how it has evolved from the colonial era to today.

Vanuatu had just over 18,000 visitors per year in the 1980s, to 120,000 in 2019 – but the story of tourism in our country is about so much more than just tourist numbers; its the story of how we view ourselves has changed as well.

“As we navigate the difficult current global situation, it is critical that we take a look back at how tourism has helped us to become an independent country, so that we can trade on these past successes in tourism as we prepare to welcome visitors to our shores again in the near future”, says Hon. James Bule, Minister for Tourism, Trade, Industry, Commerce and Ni-Vanuatu Business Development.

“One of the highlights of the exhibition is seeing how much tourism has changed over the years”, says Director of Tourism, Jerry Spooner.

“From humble beginnings in Vanuatu’s early days, to an increasing emphasis on the values that make Vanuatu unique – our people, our kastom, our sustainable way of life”.

“One of our tourism industry’s greatest achievements since independence is the way that our sense of national identify is now at the heart of our marketing of Vanuatu as a tourism destination”, says Jacob George, Chairman of the VTO Board.

“Instead of competing directly as a ‘flop-and-drop’ beach destination along with every other country in the region, our marketing now focuses on the kinds of authentic experiences that only Vanuatu can offer adventurous travellers. This kind of tourism is better for our visitors, better for our global reputation, and more sustainable for our society and our environment. But most importantly, it is a much truer reflection of where we are today as an independent nation.

“I hope that everyone who comes to see the exhibition is reminded of how we have grown as a people in the last forty years, and how the warm welcome we offer our visitors is as much a part of our national identity as our kastom and culture”.

“We are a fiercely proud people, with so much to celebrate. There’s no better way to show how proud we are of our achievements than by sharing them with our visitors. We must all work together to ensure we can open our borders again as soon as it safe to do so”, says CEO Aru.

The Turisim 40 exhibition is presented by the Vanuatu Tourism Office in conjunction with the Department of Tourism, and is part of the Vanuatu Government’s official ‘Yumi 40’ celebrations. The event is open to the public all this week.

People attending the exhibition will have the chance to win great prizes from local tourism businesses by entering the competition to name your favourite Vanuatu tourist attraction. Visitors can also find out about all the great special offers available for locals from Vanuatu’s tourism businesses.