Turning Trash into Treasure as Vava’u Communities Lead the Wave against Plastic Pollution

The Pacific Tourism Organisation (SPTO) has successfully concluded a two-day plastics repurposing workshop on the island of Vava’u, Tonga, under the Pacific Tourism Waste Action Initiative (PTWAI). This regional programme transforms plastic waste into income-generating crafts—such as jewellery, wind chimes, and decorative items—through hands-on, creative workshops.

Plastic pollution accounts for nearly 80% of marine debris, posing severe threats to marine species, including sharks, turtles, and whales. The impact of this crisis is deeply felt across Pacific communities that rely on healthy oceans for food security, income, and cultural identity.

Eighteen participants from various community sectors took part in the practical training, which empowers vulnerable groups with skills to turn waste into value while promoting environmental sustainability and tourism resilience. SPTO partnered with Tonga’s Ministry of Tourism and Fijian artist and environmental advocate Warwick Marlow to deliver the Vava’u workshop.

Since its launch in Fiji in 2019, PTWAI has reached six Pacific Island countries, training 194 participants and earning global recognition from the Creative Tourism Network. Notably, the Kiribati PTWAI programme received the Best Strategy in Creative Tourism Development award in 2020.

Participant reflections:

“I’ve learned how to turn trash into treasure—and that means food on the table and pride in our work,” said Leapolo, Manager of Elime Hotel. “I now have more ideas for using recycled PET bottles to make jewellery and vases.”

Aunofo Funaki, President of the Tongan Voyaging Society, shared, “Our society is all about protecting the environment. This training gives us new skills and tools to continue that mission. Plastic bottles are a big problem—not only for Tonga but for the entire Pacific. This is the first training of its kind here in Vava’u, and we must keep it going.”

Sela Kapetaua, owner of M&A Resort, added, “Workshops like this empower women and youth. I’d love to see more of them, with even greater participation from women. As a resort owner, we’re not just cleaning our island—we’re creating something beautiful that tells our story. This gives us hope and a way forward.”

The workshop concluded with an exhibition of products created over the two days and the presentation of certificates by Miss Heilala 2025-2026 Siosiana Patricia Lavulo Taumoepeau and Tongas Tourism Minister Moʻale Finau.

SPTO CEO Christopher Cocker highlighted the programme’s strategic importance and the workshop also served as a platform for stakeholder dialogue, local awareness campaigns, and creative collaboration. SPTO will continue to capture participant stories, engage with civil society partners, and explore opportunities to replicate the initiative across the region.

“PTWAI is a powerful example of tourism driving sustainable development. It tackles plastic pollution, supports livelihoods, and strengthens community engagement. We’re proud to bring this initiative to Vava’u and deepen our partnership with the Government of Tonga,” he said.

“As Vava’u continues to attract adventure tourists drawn to its pristine waters and vibrant marine life, PTWAI offers a timely intervention to safeguard the island’s natural beauty and cultural heritage.”