The Pacific Tourism Organisation (SPTO) is pleased to announce that it will be working with Webmedia South Pacific (Fiji) Pte Limited to develop its Information Portal, under the New Zealand government-funded Pacific Digital Tourism Transformation Project (Phase 2).
Through the development of an information portal, SPTO intends to bolster interaction and collaboration with key stakeholders. The portal will centralize and better coordinate awareness of SPTO’s activities and plans, aligning to the SPTO Strategic Plan 2020 -2024. Moreover, it responds to the need for expanding the reach and impact of SPTO’s online communications, particularly in relation to information on tourism reactivation in the Pacific and further expanding SPTO’s donor and development partner base.
It is envisaged that this will be achieved through strengthened communications resourcing and operations, effective management of digital systems and increased collaboration, all of which will contribute to the achievement of a more resilient, sustainable tourism sector in the Pacific Islands.
In acknowledging the awarding of the contract to Webmedia South Pacific, SPTO CEO Christopher Cocker mentioned that through this initiative SPTO will solidify its role as the key regional focal point for tourism in the Pacific.
Mr Cocker also highlighted the importance of improving digital skills and the management of digital systems under NZMFAT Phase 2, noting that in the aftermath of the pandemic, digitalization is now more important than ever before.
“We are extremely grateful for our partnership with the New Zealand government, which has provided SPTO with the opportunity to position itself as a leader in the Pacific tourism recovery programme, through enhanced digital marketing activities, effective sustainable tourism planning and informative research and data insights”.