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South Sea Cruises have been a mainstay in the Fijian tourism industry for over fifty years and during this time has grown to be the South Pacific’s largest and leading marine tourism operator.

In the past two decades, in particular, South Sea Cruises has evolved into a company now offering six brands, dozens of different products, packages, and offerings, all aimed at a wide array of travellers. From Mamanuca resort transfers and day cruises to establishing Awesome Adventures Fiji and Vinaka in Yasawa Islands, to reinvigorating the iconic Blue Lagoon Cruises, to the opening of the ever-popular Malamala Beach Club, and this year launching South Sea Sailing, the company has continued to innovate, evolve, and pioneer Fiji’s tourism landscape.

To recognize the reach and range of South Sea Cruises, and to better position our future growth, the company has moved its corporate branding away from South Sea Cruises (which remains one of our six products & brands) and is pleased to announce the company will now operate under a new corporate identity being the South Sea Cruises Group.

South Sea Cruises Group CEO, Brad Rutherford, is excited about this new direction and thinks it sets the company up well for its recommencement and its operations moving forward. Rutherford commented that “we see this consolidation of our brands at a corporate level as an important step in our company’s growth strategy and we look forward to adding more leading brands and products into the group similar to that of our recently launched South Sea Sailing as well as another couple of products already in the works for 2023″.

A new corporate website has been launched, and the new branding will extend through to corporate and shared services uniforms, select signage, and company documentation. With Fiji’s borders confirmed to reopen on the 1st of December, South Sea Cruises Group is readying its products and brands to welcome both the return of international visitors and domestic travellers over the festive period.


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