SPTO Administers Content Strategy Training Across The PacificSPTO Administers Content Strategy Training Across The PacificSPTO Administers Content Strategy Training Across The PacificSPTO Administers Content Strategy Training Across The Pacific
  • Who We Are
    • About Us
    • Organisational Structure
    • Board Directors and Members
    • Procurement
    • Vacancies
    • Contact Us
  • What We Do
    • Our Work
    • Work with Us
  • Membership
    • Member Benefits
    • Member Listing
    • Become A Member
    • Membership Terms & Conditions
  • Sustainability
    • Overview
    • Framework
    • Initiatives
    • Publications
  • Marketing
    • Overview
    • Initiatives
    • South Pacific Specialist Program
    • South Pacific Tourism Exchange
    • Resources
      • Promotional Brochures
      • Publication
      • Gallery
  • Research
    • Overview
    • Publication
    • SPTO Knowledge Hub
  • Blog
    • SPTO News
    • Sustainable News
    • Industry News
✕
            No results See all results
            • Home
            • SPTO News
            • SPTO Administers Content Strategy Training Across The Pacific

            SPTO Administers Content Strategy Training Across The Pacific

            November 23, 2022

            The Pacific Tourism Organisation (SPTO) and consulting partner Trove Tourism Development Advisors held three training sessions (November 16-18) on Digital Content Strategy for 15 National Tourism Organisations (NTOs) in the region.

            The training is part of the Pacific Digital Tourism Transformation Project funded by the New Zealand government (NZMFAT Phase 2). The project aims to accelerate the recovery of the tourism sector in the Pacific and build a more resilient and sustainable industry leveraging digital capabilities. Trove began working with SPTO in July 2022 to develop tailored digital content strategies for all 15 NTOs and SPTO.

            In acknowledging the importance of the training sessions, SPTO CEO Chris Cocker mentioned that digital marketing was essential for increasing tourism awareness, sparking online engagement, and helping travellers plan a visit to the Pacific in today’s technology-based world.

            “The goal of these training sessions is to present the new content strategies and advise each NTO on creating and maintaining a successful digital marketing presence to increase awareness of and tourism to their destination. We are so pleased about the digital content strategy for the Pacific as it is central to the larger goal of building the capacity of our members in the areas of content, digital marketing and how to get the word out there to the right audiences,” Mr Cocker said.

            Trove consultants Danny Cohanpour and Olivia Ward, during the training with the NTOs, focussed on a variety of areas, including:
            • A New Pacific Islands Messaging Framework: How to “speak about” the Pacific Islands via digital content for visitors and travel trade
            • New Market Segments and Audience Profiles: A detailed breakdown of audiences in the region and their needs and preferences for content
            • Social Media Strategies: How to use each social media platform for what purpose and in what capacity (when and where to post, what to post, in what voice & tone, and to accomplish what metrics)
            • Social Sentiment strategies: How to gather traveler sentiment on a destination from online channels using automated and manual methods
            • SEO and Web strategies: How to optimize existing websites for Search rankings and visitor conversions while developing a blog and web content that engages and inspires visitors and travel trade
            • Advanced conversion strategies: How to create content that converts visitors to booking
            • KPIs and Measurement strategies: How to measure performance across three key verticals: awareness, consideration, and conversions for visitors

            Mr Cohanpour highlighted that Trove and SPTO would schedule quarterly coaching sessions, beginning this January 2023, with each NTO to review how to implement critical recommendations within each destination’s marketing operation.

            “For destinations, creating success in digital marketing requires a good grasp of best practices in content development and digital tools, and that was the major lesson learned last week. We look forward to more results from this program and are excited about the incredible impact thus far,” Mr Cohanpour said

            Share
            2
            Ana Niumataiwalu
            Ana Niumataiwalu

            Related posts

            March 8, 2023

            Pacific Tourism Organisation And Its Membership To Benefit From Gender Mainstreaming Exercise


            Read more
            March 7, 2023

            Pacific Sustainable Tourism Policy Framework Is A Finalist For The 34th National Banksia Sustainability Awards


            Read more
            March 7, 2023

            Pacific Tourism Organisation Encourages In-house Sustainability Initiatives


            Read more
            Get in touch with us

            Discover

            • American Samoa
            • Cook Islands
            • Federated States of Micronesia
            • Fiji
            • Kiribati
            • Marshall Islands
            • Nauru
            • New Caledonia
            • Niue
            • Papua New Guinea
            • Rapa Nui
            • Samoa
            • Solomon Islands
            • The Islands of Tahiti
            • Timor Leste
            • Tokelau
            • Tonga
            • Tuvalu
            • Vanuatu
            • Wallis and Futuna

            Level 3, FNPF Place,
            Victoria Parade,
            Private Mail Bag,
            Suva, Fiji Islands.

            Tel : (679) 330 4177
            Fax (679) 330 1995
            Email : tourism@spto.org

            Disclaimer | Terms & Conditions | Copyright

            Stay Connected

            Sign up for regular updates from the Pacific Tourism Organisation.

            Pacific Tourism Organisation © 2022 All Rights Reserved
                      No results See all results