Pacific Tourism Organisation Showcase the Pacific at DEMA Show 2024

The Pacific Tourism Organisation (SPTO), in collaboration with its National Tourism Office (NTO) members and industry partners, showcased the breathtaking dive experiences and cultural richness of the Pacific region at the DEMA Show 2024. Held at the Las Vegas Convention Center from 19-22 November, the event brought together industry leaders, dive enthusiasts, and travel professionals to explore the latest in dive tourism and ocean adventures.

Organised annually by the Diving Equipment & Marketing Association (DEMA), draws over 500 exhibitors and thousands of attendees, including dive operators, equipment manufacturers, travel agents, and water sports professionals. This four-day event features 300+ educational sessions, live presentations, and a range of marketing opportunities across digital and print platforms.

The Pacific’s representation at DEMA was a collaboration, with contributions from NTOs and partners such as Tourism Solomons, Beqa Lagoon Resort, Vanuatu Tourism Office, Tourism Fiji, Tahiti Tourisme, PNG Dive Operators, and more. Fiji Airways, a key partner, provided logistical support, ensuring the seamless coordination of the Pacific delegation’s efforts.

The team spirit at the South Pacific Pavilion was palpable throughout the event, with members working together to create meaningful connections and showcase the region’s hidden gems.

SPTO Chief Executive Officer Christopher Cocker mentioned that the DEMA Show 2024 was a remarkable platform for SPTO and its partners to highlight the Pacific as a premier destination for dive tourism and ocean adventures. From the marine biodiversity to the cultural vibrancy, the Pacific offers unparalleled experiences that resonate deeply with eco-conscious travelers and industry leaders.

“The DEMA Show is not just an event; it’s a gateway to the future of dive tourism which is a vital niche market segment for our Blue Pacific. The Pacific’s story of breathtaking marine beauty, cultural heritage, and sustainability resonated with attendees, and we are excited to build on this momentum. Together, we can shape a thriving dive tourism industry that benefits our region and the world,” added Cocker.

“Dive tourism plays a vital role in the economies of many Pacific Island nations, driving conservation efforts and supporting the livelihoods of our communities. “We extend our gratitude to Fiji Airways, our National Tourism Organisations (NTOs), and private sector partners whose participation made the DEMA Show a resounding success. Through this event, we not only showcased the Pacific’s unique offerings to a global audience but also underscored our commitment to sustainable tourism and leadership in the industry.”